Is Your Business Ready to Scale with Sales?
Whether you’re hiring your first sales hire or scaling your team, this 20-question diagnostic will highlight the gaps in your go-to-market foundations—covering your market fit, sales process, enablement, compensation, and management practices.
Thinking of expanding your SaaS business into the Australian & surrounding region?
Want to know how to compensate your talent for best performance?
Want to benchmark the MSP Vendor Channel?
The limitations of Founder-led sales
If you're a founder still wearing the sales hat, it’s only a matter of time before the cracks start to show. Whether you're closing every deal yourself or you've made a hire (or two) that hasn't quite worked out, this assessment is for you.
In just five minutes, you’ll get a clear picture of how ready your business is to scale with a sales team - and what to work on first if you're not there yet.
Personalized score across key sales readiness areas
A breakdown of your strengths & weaknesses
Exactly where you'll stall if you try to scale too soon
Clarity on what to prioritise next so you can hire & grow with confidence
What You’ll Get
In this 20-question assessment, you’ll receive a personalized readiness score across five key sales areas:
● Market & Messaging
● Sales Process
● Sales Enablement
● Compensation Structure
● Sales Management & Accountability
WHO IT'S FOR
Built for founders and operators of SaaS & Services businesses transitioning from founder-led sales.
GTM Services for SaaS
SaaS growth is more than just having a great product - it’s about strategy, execution, and the right people. That’s why we offer a full suite of professional services to help your business scale in Australia, fast.
Localised Market
Insights Go-to-Market &
Launch Strategies Sales Strategy &
Enablement Marketing, Video &
Content Creation
Insights Go-to-Market &
Launch Strategies Sales Strategy &
Enablement Marketing, Video &
Content Creation
Localised Market Insights
Navigating a new market is complex, but our localised market insights service is led by an experienced SaaS leader who has successfully established businesses overseas and spearheaded expansion into the APAC region.
With firsthand experience in overcoming regional challenges, adapting to market dynamics, and identifying the right talent, we provide you with actionable insights tailored to your business objectives.
Whether it’s understanding APAC buyer behaviours, competitive landscapes, nuanced cultural differences or regulatory considerations, we help you make informed decisions that set you up for long-term success.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Go-to-Market & Launch Strategies
Bringing a new product or service to market requires a strategic, well-executed plan. Our GTM and launch strategies are crafted by a SaaS marketing & growth expert with a proven track record of positioning SaaS businesses for success in APAC & beyond.
Having worked with high-growth startups and established tech companies, we understand the importance of aligning product, marketing, and sales efforts for maximum impact. From refining your value proposition to selecting the best distribution channels, we develop a step-by-step approach that ensures a strong market entry and sustained growth.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Sales Strategy & Enablement
At the core of our approach is a deep focus on your customer - designed to engage the right buyers at the right time with the right message. By refining your ICP, optimising workflows and building strong team routines, we create sales motions that feel natural, not forced.
With a strong emphasis on people and process, we help teams work smarter, move faster, and build meaningful customer relationships that drive long-term revenue growth.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Marketing, Video & Content Creation
In a crowded SaaS market, compelling storytelling and engaging content are essential for differentiation. Our marketing, video, and content creation services are led by a seasoned SaaS marketing professional with experience crafting brand narratives, executing demand generation campaigns, and producing high-impact video content.
We go beyond generic marketing tactics, helping you build a strong, authentic brand presence that resonates with your audience. Whether you need thought leadership content, conversion-driven ad campaigns, or dynamic product videos, we provide the strategic direction and creative execution to drive awareness, engagement, and customer acquisition.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Our Specialised SaaS Recruitment Services
We don’t just fill roles—we find the right people for your team. Bluebird specialises in three key areas of SaaS hiring:
01
Go-to-Market
● Sales Development Representatives (SDRs)
● Account Executives
● Customer Success Managers
● Marketing Specialists
● Business Development Managers (BDMs)
● Presales & Solution Architects
02
IT & Development
● Software Engineers
● DevOps Specialists
● IT Support Professionals
● Data Analysts
03
Executives
● Heads of Sales
● VPs of Marketing
● CTOs
● CEOs
Take Assessment Now
In five minutes, you’ll know where you stand — and what to do next.
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