A new approach to SaaS success in Australia
Learn what makes Bluebird different from any other recruitment agency you’ve ever worked with.
Trusted by top SaaS companies worldwide
Thinking of expanding your SaaS business into the Australian & surrounding region?
Want to know how to compensate your talent for best performance?
Want to benchmark the MSP Vendor Channel?
Why Bluebird for Recruitment & GTM?
Built by SaaS, for SaaS
At Bluebird, every team member is an ex-SaaS professional — not a recruiter. This gives us a unique edge in finding the right fit for your team because we’ve walked in your shoes.
Speed & Certainty
On average it takes Bluebird 7 working days to introduce the person that you will end up hiring. Top candidates want to speak with former SaaS professionals. We have a network of 20.000+ qualified people.
SaaS Expertise in Australia and Beyond
Whether you're scaling your tech team, planning your Go-to-Market, or securing executives, we pair deep industry knowledge with unparalleled recruitment support.
GTM Services for SaaS
SaaS growth is more than just having a great product - it’s about strategy, execution, and the right people. That’s why we offer a full suite of professional services to help your business scale in Australia, fast.
Insights Go-to-Market &
Launch Strategies Sales Strategy &
Enablement Marketing, Video &
Content Creation
Localised Market Insights
Navigating a new market is complex, but our localised market insights service is led by an experienced SaaS leader who has successfully established businesses overseas and spearheaded expansion into the APAC region.
With firsthand experience in overcoming regional challenges, adapting to market dynamics, and identifying the right talent, we provide you with actionable insights tailored to your business objectives.
Whether it’s understanding APAC buyer behaviours, competitive landscapes, nuanced cultural differences or regulatory considerations, we help you make informed decisions that set you up for long-term success.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Go-to-Market & Launch Strategies
Bringing a new product or service to market requires a strategic, well-executed plan. Our GTM and launch strategies are crafted by a SaaS marketing & growth expert with a proven track record of positioning SaaS businesses for success in APAC & beyond.
Having worked with high-growth startups and established tech companies, we understand the importance of aligning product, marketing, and sales efforts for maximum impact. From refining your value proposition to selecting the best distribution channels, we develop a step-by-step approach that ensures a strong market entry and sustained growth.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Sales Strategy & Enablement
At the core of our approach is a deep focus on your customer - designed to engage the right buyers at the right time with the right message. By refining your ICP, optimising workflows and building strong team routines, we create sales motions that feel natural, not forced.
With a strong emphasis on people and process, we help teams work smarter, move faster, and build meaningful customer relationships that drive long-term revenue growth.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Marketing, Video & Content Creation
In a crowded SaaS market, compelling storytelling and engaging content are essential for differentiation. Our marketing, video, and content creation services are led by a seasoned SaaS marketing professional with experience crafting brand narratives, executing demand generation campaigns, and producing high-impact video content.
We go beyond generic marketing tactics, helping you build a strong, authentic brand presence that resonates with your audience. Whether you need thought leadership content, conversion-driven ad campaigns, or dynamic product videos, we provide the strategic direction and creative execution to drive awareness, engagement, and customer acquisition.
Services include:
- Market research and competitor analysis
- Local buyer personas and demand insights
- Talent availability and hiring strategies
- Pricing and positioning recommendations
- Regional compliance and regulatory guidance
Meet James Bergl — Managing Partner, Bluebird APAC
Helping SaaS companies unlock their potential.
James Bergl brings a wealth of experience as a leader in the Australian SaaS and tech space. With over a decade in leadership roles at global SaaS companies, including his time as ANZ Regional Vice President for Datto, James knows first-hand the challenges businesses face when hiring top-tier talent. His unique perspective ensures that Bluebird Recruitment is more than just a service — it’s a partnership. Based in Sydney, James leads Bluebird with a passion for connecting SaaS innovators with the right people to drive growth and success.
Our Specialised SaaS Recruitment Services
We don’t just fill roles—we find the right people for your team. Bluebird specialises in three key areas of SaaS hiring:
01
Go-to-Market
● Sales Development Representatives (SDRs)
● Account Executives
● Customer Success Managers
● Marketing Specialists
● Business Development Managers (BDMs)
● Presales & Solution Architects
02
IT & Development
● Software Engineers
● DevOps Specialists
● IT Support Professionals
● Data Analysts
03
Executives
● Heads of Sales
● VPs of Marketing
● CTOs
● CEOs
Success Stories in APAC SaaS
“Chris was an absolute pleasure to work with. He was professional, responsive, and genuinely invested in my success throughout the entire process. Further to this, his insights and guidance made everything seamless. I highly recommend Bluebird to anyone seeking a recruiter who truly cares about finding the perfect professional match. Thank you for such a great experience!”
Scarlet Rowe
Director, Rewst
“Bluebird has been a valued partner in MyCISO’s growth in Australia. Their deep understanding of SaaS, combined with their ability to identify and attract top-tier SaaS sales talent, continues to impress me. They take the time to listen to our requirements, truly understand our needs, and consistently deliver exceptional candidates within weeks. From AEs to sales leaders, Bluebird has been instrumental in helping us secure the right talent to drive our success.”
Dane Meah
CEO, MyCISO
“When I moved to Australia last year, we had no customers and limited local knowledge, so leveraging our network as we launched was the obvious choice. The timing couldn't have been better, as James was launching Bluebird. What started as a recruitment partnership has evolved into a strategic collaboration. The advice and insights James and Chris have provided have been instrumental in helping us scale from just myself to a team of seven in the region. I truly appreciate their hard work and dedication, and I look forward to continuing our partnership in the future.”
Raul Qais
APAC Regional Director, Inforcer
For SaaS Job Seekers in Australia
A Career Built Around You
At Bluebird Recruitment, we know the SaaS industry because we’ve lived it. From career advice to job matching, we’re here to help you find your next opportunity in Australia’s tech sector.
Access roles at some of Australia’s top SaaS companies.
Get personalized guidance from industry insiders.
Land roles in sales, engineering, customer success, and beyond.
A Career Built Around You
For SaaS Job Seekers in Australia
At Bluebird Recruitment, we know the SaaS industry because we’ve lived it. From career advice to job matching, we’re here to help you find your next opportunity in Australia’s tech sector.
Access roles at some of Australia’s top SaaS companies.
Get personalized guidance from industry insiders.
Land roles in sales, engineering, customer success, and beyond.
Watch Bluebird in Action: Battlescars of a Sales Leader
Unlock Your Potential with Expert Recruitment
Discover why Bluebird is the recruitment partner of choice for Australian SaaS businesses.
Watch our latest videos to:
● Learn how we connect SaaS talent with opportunity.
● Get tips on SaaS hiring trends in Australia.
● See how our team, built by ex-SaaS professionals, works differently.
The Path to Success in Tech Sales: The Resilience Playbook
Simple TIPS from a Sales Expert To Land Your DREAM Job
From Sales Rep to Leading APAC Sales at a Billion-Dollar Company
Watch Bluebird in Action: Battlescars of a Sales Leader
Unlock Your Potential with Expert Recruitment
Discover why Bluebird is the recruitment partner of choice for Australian SaaS businesses.
Watch our latest videos to:
● Learn how we connect SaaS talent with opportunity.
● Get tips on SaaS hiring trends in Australia.
● See how our team, built by ex-SaaS professionals, works differently.
The Path to Success in Tech Sales: The Resilience Playbook
Simple TIPS from a Sales Expert To Land Your DREAM Job
From Sales Rep to Leading APAC Sales at a Billion-Dollar Company
Contact Us
Let’s Find the Right Fit Together
Your SaaS team is only as good as its people. Let us help you find the talent you need to grow.
Contact Us
Let’s Find the Right Fit Together
Your SaaS team is only as good as its people. Let us help you find the talent you need to grow.
